Information on Agency Commission
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Today, almost anyone can publish a property listing. What makes the difference is identifying potential issues before they become obstacles, connecting the right people, and bringing the transaction to a successful conclusion.
ANINDOL d.o.o. Real Estate is a licensed real estate brokerage agency.
- We are registered in the Croatian Register of Real Estate Brokers under number 120/2026 and operate in accordance with the Croatian Real Estate Brokerage Act.
- According to the Real Estate Brokerage Act, the brokerage fee is regulated by a brokerage agreement concluded between the agency and the client.
- The standard commission on the Croatian market is 3% of the agreed property value, plus VAT.
- The right to commission arises upon the conclusion of the legal transaction for which brokerage services were provided.
- The commission is paid by the client who has entered into a brokerage agreement with the agency. Depending on the type of transaction and cooperation model, this may be the seller, buyer, landlord, tenant, lessor or lessee.
- It is important to note that the agency commission is not a fee for publishing a listing or organising a single property viewing.
- We allow buyers to view and explore a property before making any decision.
- A property viewing alone does not create an obligation to purchase the property or pay an agency commission.
““Commission is compensation for the work most people never see, yet without it many real estate transactions would never be successfully completed.””
What does the agency commission include and why is it charged?
Because:
1. We help determine the property's market position
- One of the biggest misconceptions in real estate is that agencies earn more if a property is listed at a higher price.
- In reality, a property is worth only what the market is willing to pay at a given moment.
- Our job is therefore not to "inflate" or "lower" the price, but to help owners understand where their property stands compared to competing properties, what level of interest they can expect, and which strategy offers the best chance of a successful sale.
- An unrealistic asking price not only slows down the sale but can also reduce market interest over time and make it harder to achieve the desired result.
2. We prepare the property for the market
- Before bringing a property to market, we aim to gather answers to questions we know will arise sooner or later during the sales process.
- For this purpose, we have developed an internal checklist of more than 180 questions related to the property, documentation, location, infrastructure, permitted use and other decision-making factors.
- Our goal is to understand the property thoroughly enough to provide buyers with clear and verified information, while also alerting owners to circumstances that could later delay or complicate the sale.
- The more questions we resolve before the property reaches the market, the less uncertainty there is when a serious buyer appears. At that point, every piece of information can make the difference between interest and a completed transaction.
3. We present the property to both domestic and international markets
- A good property does not sell simply because it is advertised. It sells because it is presented to the right people in the right way.
- That is why we do not present properties solely through photographs, square footage and basic facts. We present their advantages, potential and information that helps buyers understand how the property could fit into their lives, business activities or investment plans.
- As part of the Keller Williams network, the world's largest real estate franchise, we provide our clients with additional promotional channels and collaboration opportunities with agents worldwide. This means the property is not only presented to local buyers but also to people looking at Croatia as a place to live, vacation or invest.
- Because sometimes the ideal buyer is located in another country.
4. We help buyers make informed decisions
- A property viewing lasts an hour, while the purchase decision is often made days or even weeks later. That is why we believe information should not remain limited to what was said during the viewing.
- For every property we prepare a brochure containing key information, photographs and available documentation so buyers can revisit all important details whenever they have time. After the viewing, they can review the information calmly, discuss it with family members and ask additional questions.
- Our goal is for buyers to have enough information after a single viewing to make an informed decision.
- This approach also benefits property owners because it helps us distinguish active buyers from those who are merely browsing the market.
- As a result, we save owners time while focusing sales discussions on people who have genuine interest and a clearer understanding of what they are considering purchasing.
5. We organise viewings with a clear purpose
- Owners are not interested in how many people viewed the property. What matters is how many people were ready to discuss a purchase after the viewing.
- That is why a significant part of our work is completed before a viewing is even scheduled.
- We gather information, prepare documentation, answer questions and present the property in a way that allows buyers to understand what they are looking at before they arrive.
- When buyers attend a viewing, they come to confirm that what they saw on paper is just as good in reality.
- Our goal is to attract people who have already concluded, based on the available information, that the property could be exactly what they are looking for.
6. We lead negotiations
- A property transaction is often a combination of financial, legal and emotional decisions.
- As part of the ANINDOL Group, which has been operating for more than 37 years, we are accustomed to participating in negotiations of varying complexity and finding solutions that lead to successful completion rather than additional complications.
- Our goal is to help all parties reach an agreement they can be satisfied with.
7. We connect the people needed to complete the transaction
- Throughout the process there is often a need to involve surveyors, architects, designers, lawyers, notaries, appraisers or bank representatives.
- Through a professional network developed over decades, we help clients find experts who can assist in resolving specific issues and accelerate the completion of the transaction.
Our commitment to clients
Selling, buying or renting a property is rarely just a matter of price.
Behind every decision are numerous questions, documents, deadlines, expectations and people viewing the process from their own perspective.
Our job is not to make decisions for you.
Our job is to help you make decisions based on as much information and as little uncertainty as possible.
That is why we strive to:
- identify potential obstacles in time,
- gather information that may influence decisions,
- connect people who can help bring the transaction to completion, and
- guide the process from the initial idea to the final signature.
““As part of the ANINDOL Group, operating for more than 37 years, and the Keller Williams network, the world's largest real estate franchise, we combine local expertise with international markets, contacts and promotional opportunities.””
We do not promise that every process will be simple.
We do promise that you will always know where you stand.
Because behind every successfully completed real estate transaction stand information, decisions and people who have done their part properly.
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ANINDOL d.o.o. Real Estate
Office: Samobor, Katančićeva 28
AnindolNekretnine.hr
Jelena@Anindol.hr
+385 99 50 88 798
This translation was created with the assistance of AI tools. While every effort has been made to ensure accuracy and natural phrasing, minor differences in wording or nuance may occur.